Newlane Real Estate was founded to make the process of selling real estate
less complicated and more efficient.
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Our Marketing Services
Our all-inclusive listing services go beyond what other brokers offer their clients.
Property Staging & Preparation
Plain and simple, staging sells. Staged homes spend 78% less time on the market than their non-staged counterparts. At Newlane Real Estate, we offer staging for all of our offerings. As a result, our listings spend less time on the market and average sales prices of 5-10% more than our competitors.
Some of our pre-marketing services include...
Moving and storage
Professional Photography & Video Production
Pictures are sometimes worth more than a thousand words. We engage professional photographers to properly light and photograph our listings. Our photographs use HDR technology, capturing the greatest range between the light and dark areas of a room. Our photography services can be coupled with professional, narrated video tours of your residence that detail the specific benefits of your home and amenities of the neighborhood.
Brochures & Floor Plans
We produce stunning property brochures and detailed floor plans for every Newlane listing. These beautifully prepared materials are available to prospective buyers in printed form at open houses and during showings, as well as in digital form, downloadable from our single property websites and the multiple listing service. Your Newlane associate can prepare multiple brochures in different styles, shapes and sizes using our proprietary Backstage™ platform.
Proprietary Online Marketing
90% of homebuyers cite the internet as their primary resource for finding a home. At Newlane, we've developed proprietary online marketing solutions including our Listing360™ single property websites to drive traffic to your listing. In addition to our single property website solution, our syndication services advertise your listing on over 900 real estate portals and directories as well as targeted social media advertisements.
Open House Management
Newlane associates host both public and broker-only open house events that are managed by our proprietary Open House Touch™ software. We collect detailed information on our open house visitors and track real-time feedback for property showings. Ask your Newlane associate how our management platform enables better buyer, seller and agent communication.
Our Marketing Services
A full-service creative agency at your fingertips.
Pro-Formas & Budgets
Our real estate development market research analysis services provide you with valuable insight using qualitative data to make recommendations regarding market conditions and opportunities. Newlane associates are able to generate an accurate project pro-forma and creative services estimates in real-time using our proprietary Backstage™ platform and keep you up-to-date and informed on changing market conditions that could affect your project.
Branding & Identity
We have an in-house creative agency that works with your Newlane associate to create an identity for your project. Our associates and designers collaborate on Backstage™, our proprietary platform to bring your project to life with a name, logo, color scheme, and various unique identifiers that will be used throughout advertisements and project collateral including signage, websites and brochures.
Renderings & Floor Plans
Our creative team can create stunning interior and exterior project renderings, 3D floor plans and site plans from your CAD files or architectural drafts. We can help you visualize finishes and materials before breaking ground and assist with finalizing the structural design of your project. Creative media greatly assists with pre-sales and helping potential buyers relate to your development and is used on signage, websites, brochures, and in advertisements during the sales process.
Custom Website Development
90% of homebuyers cite the internet as their primary resource for finding a home. At Newlane, our in-house creative team brings your project to life on the web. We start with a custom landing page while we design and develop a complete, custom, mobile-responsive website that includes neighborhood data, school information and market trends and is powered by our award-winning Listing360™ website platform.
Open Houses & On-Site Sales
Newlane associates host both public and broker-only open house events as well as on-site sales that are managed by our proprietary Open House Touch™ software. We collect detailed information on our open house visitors and track real-time feedback for property showings. Ask your Newlane associate how our management platform enables better buyer, seller and agent communication.
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